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SIERRATRAX

SierraTrax was founded in 1998 and originally called SierraCom. In 2017, SierraCom was sold to a group led by aviation entrepreneur Jason Talley and rebranded SierraTrax. With this sale and new investment, our mission evolved to support the desire of today’s customer – provide a simple, intuitive, and affordable maintenance tracking solution.

Our philosophy is very simple – we want to exceed our customer’s expectations at every turn.

Whether we do that by developing and deploying new technology, making reporting and notification less burdensome, or simply providing a new way to analyze your operations, our commitment is unwavering. Now that we have partnered with Textron Aviation as an OEM-recommended maintenance tracking provider, our ability to support the needs of Cessna, Beechcraft and Hawker operators will continue to be a focus.

We are fundamentally different than our competitors – as demonstrated by our absolute passion for aviation.

Our leadership team is composed of pilots that own jets, turboprops (and even some piston aircraft) and have experienced firsthand the frustration of the current maintenance tracking providers. Prices are continually hiked each year, and the technology and sophistication behind these solutions is rudimentary. We don’t think everything in aviation should cost a fortune – and our job isn’t to protect the status quo. We want to deliver the best solution at a fraction of the cost. We would rather you spend that money on fuel.

MEET THE TEAM

JASON P. TALLEY

CHIEF EXECUTIVE OFFICER

JASON P. TALLEY

Jason P. Talley is the founder and Chairman of N5 Cloud Services, a cloud computing company based in Orange County, California. Additionally, he is the Chairman and Chief Executive of Baker’s Burgers, Inc., a Southern California quick service restaurant chain, with 39 locations and over 1500 employees. As an aviation entrepreneur, Jason founded JetFuelX, an aerospace company that enables advanced fuel analytics and efficiencies for business aircraft. In a successful exit, JetFuelX was acquired by ForeFlight, LLC in 2015. Jason has also served on the Board of Bendix-King, a division of Honeywell, where he developed AeroWave, an in-flight connectivity product. He continues to advise multiple aerospace companies on technology and product development. He has also founded and operated technology companies in Internet infrastructure and computational computing, and is active in investing in, and consulting with both startups and mature technology companies.

He currently serves on the board of Mylo, an electronic insurance marketplace wholly owned by Lockton Insurance, as well as several charities, including Angel Flight West. Jason received his B.S. in Mathematics from MSSU, his J.D. from the University of Missouri and is licensed to practice law in California, Missouri and Kansas. He is an Airline Transport rated pilot and a Certified Multi-Engine Instrument Flight Instructor and currently flies a Cessna Citation and Citabria. He lives in San Clemente, CA with his wife of 19 years and their two boys.

CHRIS WEBBER

VICE PRESIDENT

CHRIS WEBBER

Chris Webber has been in the aviation industry for 40 years. He retired from the USAF in 2000 after a 20-year career where he served as a crew chief on B-52G, B-1B, and KC-135R aircraft and had increasing roles of responsibility. Later in 2000, Chris joined Cessna and developed diagnostics programs before being named to the Mustang certification team. He later led Team Mustang for 10 years and was instrumental in the joining of the customer support teams from Hawker/Beech during the merger in 2014. He spent time as a maintenance manager at the Wichita Citation Service Center and in technical marketing.

Chris is an A&P and pilot with C510 and C525 type ratings. Additionally, he is a CFI, CFII, and MEI. He holds a Bachelor of Science degree in Professional Aeronautics and a Masters of Aeronautical Science from Embry Riddle Aeronautical University. When Chris is not working, he enjoys playing ice hockey and the shooting sports. Chris, and wife, Anne, enjoy spending time with their daughter, son-in-law, grandson and Siberian Huskies, Mackinac & Zamboni. Chris recently retired from Textron Aviation after 17 years and joined SierraTrax in 2017.

LYLE THAUT

CHIEF TECHNOLOGY OFFICER

LYLE THAUT

Lyle Thaut has over 20 years of experience with Internet/Web based technologies, applications and infrastructure. He began his career with DigiLink Internet Services designing and building large scale highly robust Internet systems that were used by some of the largest entertainment companies in Los Angeles and the World. After leaving DigiLink Lyle spent time at Neustar with responsibilities that included systems architecture and maintenance of their global Webmetrics network. In 2010, Lyle joined N5 Cloud Services and was named Chief Technology Officer a short time later. N5 Cloud services provides cloud-based software applications and services that include Voice Over IP/SMS and custom software development. Over the years Lyle has entered into numerous entrepreneurial efforts with the most recent success being JetFuelX. JetFuelX took the complexities of finding the lowest cost jet fuel and simplified the process for Jet owners and operators. JetFuelX was recently sold to ForeFlight and is currently integrated with their highly successful Electronic Flight Bag application.

As the son of a Marine Corps fighter pilot, Lyle has been around aviation his entire life. He obtained his Private Pilots License in 1996 and flies as often as time permits. Lyle holds a Bachelor of Science degree in Computer Engineering from California State University, Long Beach. He lives in Ladera Ranch, California with his wife, Rhonda and 3 children.

MICHELE PELZ

DIRECTOR OF MARKETING

MICHELE PELZ

Michele Pelz is a recent addition to the SierraTrax team and brings over 20 years of aviation experience. Having a father who retired from the FAA, she was exposed to the aircraft industry early on and after graduating from Wichita State University with a BA in Spanish, she was recruited by American Airlines to lead customer service teams in Wichita, KS, Miami, FL, and various other locations across the United States. After 8 years with American, she left the commercial airlines industry to take on business aviation and joined Cessna Aircraft Company as a sales representative for Citation Parts Distribution.

For the next 10 years Michele drove sales of Cessna’s ProAdvantage® maintenance programs, and in 2016 was promoted to lead various Customer Experience initiatives for Textron Aviation’s Sales & Marketing division. Michele is bilingual in Spanish and is an avid traveler, but she calls Wichita, KS home with her husband of 5 ½ years, Drew and her 10-year old stepson.

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